Crisis Communication


This interactive one-day course teaches participants how to deal with all aspects of Crisis Communication during an emergency or large-scale event. We will train your staff to be comfortable dealing with local, national, on-line and social media to get your message heard. We can train your staff to communicate with the community and the media in an effective way that is planned and proactive, not reactive. Techniques include interactive scrum and interview sessions with follow-up critique.

This course includes the following topics:

  • Dealing with Traditional Media Outlets
  • News Conferences – how to plan an effective news conference
  • Media Releases – how to prepare appropriate media releases
  • Social Media – the “good”; the “bad”; and the “ugly”.  Real examples demonstrate how social media can both help and hinder operations
  • Interviewing – live on camera practical exercises
  • Interactive Media Scenarios – how effective Crisis Communication can make or break the public’s perception during an emergency
  • Media Relations – how to handle media during the “what if…?” questions



Crisis Communications for Manufacturers Crisis Comm modified_Page_1

This is training that you hope to never have to put into practice. However when a crisis does occur it is important to have a plan in place to respond.

Scenario: There has been an explosion/fire in one of your main buildings. The “all-clear” has been given by the emergency response captain who has now handed over the site to your leadership team. One person has been killed and 2 people are in hospital with serious injuries. The Ministry of Labour is en route. The damage is unknown as well as how long key equipment will be out of service.

• A team has been established to look at equipment damage and repairs.

• Another team has been established to do the root cause analysis.

• Another team has been established to work through product supply considerations.

• YOU have been assigned to the team that will manage all crisis communications with internal and external stakeholders.

Who Should Attend:

Any members of your team who would have a role to play within your organization’s emergency response team including owners, operation managers, site leaders, supervisors, human resources, health and safety, union representatives, communications etc.

What you will learn:

Following the successful completion of this course, you and your team will be able to:

• Validate your emergency preparedness procedures

• Ensure your initial response recognizes the potential complexity of the situation

• Leverage extended resources that may be required to manage situation

• Demonstrate the documentation skills required to maintain continuity and defend future legal action

• Practice analysis and decision making skills

• Learn best practices of recovery and stakeholder management through proactive communications

• Participate in debriefings to internal and external stakeholders